Cruise Guru is a long standing client of ours and we were tasked with the full redesign and redevelopment of the existing website (which we originally designed and built back in 2009).
This was a complex redesign project that required user interface design, user testing, full site wireframing and custom responsive design sets to be created.
Website speed and performance were an important reason for the rebuild to ensure competitiveness in SEO.
We worked with the client on the site information architecture, translating this into wireframes for review and then into full responsive design sets.
The website is custom built from scratch with the code optimised for performance.
The website integrates to a third party booking engine, pulling data from an external database to display in dynamic filterable tables and linking back into the booking system for enquiries and bookings.
The site is also integrated to a third party CRM system and features integrated dynamic advertising.
