Duke of Edinburgh's Award Australia

Revamping the Duke of Edinburgh's International Award Australia Website to Engage the Next Generation

Referred by a trusted long-term client, we had the privilege of partnering with The Duke of Edinburgh's International Award Australia to design and develop a dynamic new website tailored to appeal more with their core demographic.

The Challenge:
Their existing site had grown organically to over 400 pages—dense, outdated, and difficult to navigate. It wasn’t connecting with their primary audience of 12–16-year-olds, nor effectively serving key stakeholders.

Our Strategic Approach:
We kicked off the project with an extensive workshop, bringing together key stakeholders to:

• Audit and streamline the existing content.
• Define target audiences with clear personas and messaging strategies.
• Establish a refined information architecture to simplify navigation and enhance user journeys.

Design & Development Highlights:

• Mobile first, Youth-Centric Design: Fresh, clean, and vibrant with a mobile-first focus, ensuring seamless engagement on the devices young people use most.
• Bite-Sized, Dynamic Content: Concise copy paired with interactive visuals and expandable content blocks to keep the interface engaging and intuitive.
• eCommerce Integration: Seamlessly incorporated a third-party shop system with full product imports and end-to-end eCommerce functionality.
• Custom API Integration: Live data pulled directly from the client’s software platform, including real-time location updates.
• Workflow Automation: Streamlined form processes to improve internal efficiency and reduce manual tasks.

This complex, multi-stakeholder project required meticulous project management to align diverse priorities and deliver a website that’s not just functional, but inspiring.

The Result: A vibrant, user-friendly platform that speaks directly to young people, supports business growth, and streamlines business operations.

What’s Next?
We’re excited to continue working on ongoing enhancements and new features to keep the website evolving alongside the needs of its audience.